Sydney Sweeney Goes Nude in Provocative Ad for Novig Sports Trading Platform

Sydney Sweeney stripped down for a steamy new ad for Novig, the latest sports trading app and prediction market for fans of football, baseball, soccer, tennis and more. The “Euphoria” star appears nude in the ad and poses with a variety of sports equipment, including footballs, basketballs, a hockey net and other athletic gear. She is also joining Novig as a strategic partner and equity holder.

“The campaign was about embracing a fun idea,” Sweeney said in a statement. “The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”

“Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports,” Sweeney says as she poses nude on top of a basketball hoop, using basketballs and footballs to cover herself.

 

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The commercial continues with a provocative montage of Sweeney dressed in various sports uniforms, including a hockey goalie mask, football pads, a baseball catcher’s helmet and a Novig jersey. After repeating the word “sports” several times, she breaks a rack of billiard balls before lying across the pool table. “You can’t trade this. I just look good here,” she says.

Novig launched nationwide last month under a federally regulated framework. The platform is available to users aged 21 and older and blends the mechanics of modern financial exchanges with a sports-focused experience.

Sweeney also points out in the ad that there is “no betting on wars or deaths and no politics,” unlike other well-known prediction markets such as Polymarket and others. “Just you, your takes and sports,” she says while posing nude with a soccer ball.

“Sports fans deserve a prediction market built specifically for them,” said Jacob Fortinsky, co-founder and CEO of Novig. “There are many places where people can participate in prediction markets across a wide range of categories. Our focus is sports, and by dedicating ourselves entirely to sports, we’ve created a better experience for fans. Sydney helped bring that message to life in a way that’s impossible to ignore.”

The Novig commercial is the latest steamy promotional campaign starring Sweeney. She has released several risqué videos for her lingerie brand Syrn, which she launched earlier this year. She also appeared in a jeans campaign for American Eagle that sparked controversy online because of its play on the phrase “good genes.”

On the film front, Sweeney will next appear in “The Housemaid’s Secret,” the sequel to her successful adaptation of “The Housemaid” novel from last year. Similar to her romantic comedy “Anyone but You,” Sweeney helped turn the indie film into an unexpected box-office hit that earned $400 million. She also has Netflix’s “Gundam” movie coming up, as well as StudioCanal’s “The Custom of the Country.”